THE CRIB hip-hop concept is one of the oldest streetwear retail concept provides authentic high-end Hip-hop fashion Clothing and accessories to customers in Victoria Since 1998.  The First Store was established in 1998 as Crib USA in Footscary Victoria, Australia.

The Crib hip-hop store is well known fashion store  among young Hiphop artiest and well known DJs in Melbourne.

The crib online store concept was adapted in 2016 to cater for wider Hip-hop fashions  loves Around Australia. The crib sells more then 800 Hip-hop clothing and accessories. Crib management highly value the supports by customers and Supplier since 1998.